Marketing Management: A South Asian Perspective (International Edition)
By Philip Kotler.
Description
The thirteenth edition of marketing management: a south asian perspective is a study material with updated and revised content. The purpose of this book is to provide a detailed explanation on changing trend in marketing theory and practice.marketing management: a south asian perspective is designed to help students learn how to develop marketing strategies and plans, capture marketing perception and presentation, connect with customers, form strong brands and produce effective long-term growth and development.the book is divided into 8 parts comprising of 22 chapters. Each and every topic ...
ISBN(s)
813171683X, 9788131716830
