Strategic Management
By Unknown Author.
Description
Strategic Management is a comprehensive textbook designed to meet the requirements of postgraduate management students. Written in a student-friendly style, it includes discussions on concepts and research in the field, and provides a balanced approach to the subject. The book begins with introducing the basic concepts and objectives of strategic management. This is followed by a discussion on environmental analysis and forecasting techniques as well as models. Further, it explores corporate strategies, their formulation and implementation. The book addresses issues regarding corporate soc...
ISBN(s)
0198070799, 9780198070795
