Traction: A Startup Guide to Getting Customers
By Unknown Author.
Description
Most startups end in failure. Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth. This book introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth. Traction is a guide to getting customers, written for startup founders, marketers, and those interested in how today's startups grow and get traction. This book shows you h...
ISBN(s)
0976339609, 9780976339601
