Strategic Management: What CEOs Must Do to Succeed
By John Zinkin.
Description
This book is written for busy professionals who want to know what it takes to get ahead in today’s globalization world. CEOs, directors, senior managers and students of business strategy will find an unique approach where the author combines external environment issues such as politics and their impact on the firm; corporate social responsibility and striking the right balance between stakeholders; the effect of the economy on the firm with internal issues such as aligning the company’s vision and mission; the role of corporate branding; risk management and corporate governance ...
ISBN(s)
9832639328, 9789832639329
